After months of anticipation, Team Canada’s viral fleece jacket—the one that had audiences buzzing during the Winter Games—is finally hitting the retail market. Fans of the stylish, cozy garment that captured global attention during Canada’s Olympic run can now mark their calendars, as the official release date has been announced. Branded with heritage pride, innovative materials, and Olympic spirit, this fleece has been the talk of social media, fashion blogs, and national news ever since athletes first sported it during media interviews and behind-the-scenes moments at the games.
The fleece jacket, part of Lululemon’s official Team Canada collection, blends modern design with retro flair. Its nostalgic color palette, inspired by vintage athletic wear, has enamored fans and fashionistas alike. More than just a piece of apparel, the jacket has become a symbol of national pride and unity, with Canadians and global supporters eager to own a piece of what many are calling an “instant classic.” Until now, only a select few athletes and VIPs had access to the fleece—but that’s about to change.
Team Canada Viral Fleece Overview
| Jacket Name | Team Canada 2024 Fleece Jacket |
| Brand | Lululemon |
| Official Release Date | September 10, 2024 |
| Price Range | $198–$228 CAD |
| Available Sizes | XS – XXL (Unisex Fit) |
| Materials | Recycled polyester fleece, cotton, elastane |
| Style | Color-blocked retro design with Team Canada insignia |
What makes this fleece worth the wait
It’s not every day that a piece of Olympic team apparel crosses over into the fashion mainstream, but this fleece has done just that. The buzz began when Team Canada athletes were regularly photographed wearing the garment across official events, charismatic interviews, and during off-duty downtime in the Olympic Village. The fleece’s bold design—featuring color-block panels in red, black, white, and cream—is both a nod to vintage Canadian sports uniforms and a contemporary streetwear staple.
Lululemon, as the official outfitter of Team Canada, worked closely with athletes to ensure the jacket met both performance and comfort standards. As a result, the fleece isn’t just about looking good—it’s crafted to keep wearers warm in Canadian winters, while promoting breathability and easy layering. It also aligns with the brand’s commitment to sustainability, with key components made from recycled materials.
“We wanted to create something that doesn’t just celebrate athletic excellence, but also feels authentic to everyday Canadians.”
— Jane Deroche, Lead Designer at Lululemon
From Olympic sidelines to cultural phenomenon
The fleece’s rise to fame wasn’t just about aesthetics. Social media platforms like Instagram and TikTok exploded with clips of athletes sharing their love for the jacket. Content creators quickly dubbed it the “must-have winter piece of 2024,” triggering demand before it was even available publicly. Influencers who managed to acquire early samples through partnerships added to the buzz, and limited inventory previewed at pop-ups sold out almost immediately.
Beyond being a fashion statement, the jacket has become a cultural emblem. Many Canadians see it as a modern badge of national identity—blending warmth, resilience, and modest confidence. It also represents a shift in how athletic brands collaborate with national teams, moving from basic fan merch to high-performance apparel that rivals any luxury streetwear line.
When and where you can buy it
The jacket will officially go on sale starting September 10, 2024. It will be available both online and at select Lululemon retail stores across Canada. With demand skyrocketing, the brand has already implemented a waitlist and pre-sale notification system to manage expectations and encourage fair access.
Fans are encouraged to sign up on Lululemon’s official website for real-time updates about stock availability. Special in-store events in major cities like Toronto, Vancouver, and Montreal are planned for launch week to celebrate the release with exclusive giveaways, athlete appearances, and photo activations.
Winners and losers from the fleece frenzy
| Winners | Losers |
|---|---|
| Team Canada fans finally getting access to gear they love | Resellers facing tighter buying limits |
| Fashion-forward shoppers seeking a streetwear staple | Late buyers dealing with sold-out inventory |
| Lululemon strengthening its influence in global sportswear | Competing brands lacking the same cultural moment |
Athlete perspective: why they love it
Athletes who wore the jacket during the Winter Olympics have continued to sing its praises. Many cited not only the comfort and warmth but also the emotional connection it fostered among teammates hailing from different backgrounds and sports. The fleece became an informal team uniform—one that united skiers, skaters, and snowboarders alike between competitions.
“Putting on the fleece made it feel like we were part of something bigger. Comfortable, warm, and full of team spirit—it’s 100% Canadian.”
— Clara Lauzon, Olympic speed skater
Some athletes even wore it during medal ceremonies and interviews, opting for the fleece over traditional blazers or coats. This choice resonated with fans back home, who appreciated the authenticity and down-to-earth vibes the jacket represented.
Design meets legacy: what makes it iconic
A closer look at the jacket reveals thoughtful details that elevate its look and feel. From the embroidered maple leaf patch on the sleeve to the tonal zipper pulls engraved with motivational phrases like “Stronger Together,” the fleece is rich in storytelling elements. Designers also took inspiration from vintage Canadian Olympic patches and retro track jackets from the 1980s and 1990s.
Its boxy, slightly oversized silhouette allows for easy layering—ideal for Canadian winters—while unisex sizing ensures inclusive wearability. The coat is also designed to maintain form and softness after many washes, making it both practical and collectible.
How Lululemon is redefining Olympic apparel
The collaboration between Lululemon and the Canadian Olympic Committee is setting a new benchmark for what national team clothing can achieve. Unlike past partnerships where gear was often seen as purely utilitarian, this collection, especially the fleece, reflects fashion-forward innovation with emotional depth.
Lululemon has carefully curated every piece to appeal to consumers beyond the sports world, positioning itself in the crossover between function and fashion. With sold-out runs and robust resale markets already forming around sneak preview items, industry insiders expect this release to become one of the most influential style moments for Canadian apparel in years.
Frequently Asked Questions
When is the Team Canada fleece officially available?
The fleece jacket will be released on September 10, 2024 both online and in select Lululemon stores.
What sizes does the jacket come in?
The fleece is available in unisex sizing ranging from XS to XXL.
How much will the fleece cost?
The jacket will retail between $198 and $228 CAD, depending on size and style variation.
Is the fleece part of a larger collection?
Yes, the fleece is one of several items in Lululemon’s official Team Canada line, which includes outerwear, sweats, and accessories.
Will the fleece be available outside of Canada?
While the main launch is Canada-focused, select pieces may eventually be offered internationally based on demand.
Can I pre-order the fleece?
Currently, pre-order is not available, but signing up for product alerts via Lululemon’s website is highly recommended.
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