Physical Activity Strategy Initiative

Engage the “Hard to Reach”

Engage with community members and partners to connect with people who are not already participating.

Exclusion is often a result of poverty. Exclusion happens when people are left out because they do not have the money, time, education, experience, social support, clothing, equipment, transportation, etc, to participate.

Exclusion is unintentional, but it happens because our systems (like program evaluations, open houses and surveys) respond to those who are already involved.

Intentionally seek out those who do not get listened to, learn from them, and involve them in discussions and decisions.

It is time to re-frame our thinking. Are low-income people hard to reach? Or are our programs and services hard for them to reach?

• Learn About Engagement

What’s Happening in Communities?

New Westminster (see page 3)

Read about how New Westminster used a seed grant to increase physical activity levels in their community by making recreation and physical activity more inclusive and accessible. Read About New Westminster (page 3).

Penticton

This five minute video highlights a volunteer-led walking program that resulted after the City of Penticton’s engagement activities with lower-income community members. Watch the “Penticton Gets Everybody Active” video.

Other Ideas for Action in the “Engage” Stage (click to expand)

Find out who is in your community and consider whether they are reflected in your programs and services. Talk with community partners and service organizations to learn how best to connect with their clients. Take time to build trusting relationships with community members by going where they feel comfortable, introducing yourself and beginning conversations. Participate in activities that are hosted by community service organizations. Find out from community members what will enable them to participate. Track this input and share your new knowledge with decision-makers. Act as a resource person for community members wanting to participate in physical activity.

• Learn
• Engage
• Plan
• Act
• Reflect