PHASE 2 CAMPAIGNS (Winter 2009/2010)

CBA awarded 34 BC communities grants in phase 2 of this program.

  1. NORTH THOMPSON VOLUNTEER AND INFORMATION CENTRE - Keep Barriere Moving: This broad based campaign will raise awareness to all community members about the opportunities to become active and involved in all seasons for a healthier overall community.  The campaign will target adults 35 years of age and older to get active.
  2. BRIDGE RIVER INDIAN BAND - Activate Your Life: Promoting the various ways of being active as easy and essential to life, health and well being.  This campaign will raise awareness using public service announcements, articles in community papers and newsletters and a poster campaign.  Promotion of free and low cost opportunities for physical activity will be the focus.
  3. STELLAT’EN FIRST NATION - Active Is Walking, Cycling & Hiking: Raise awareness of opportunities for physical activity and healthy living, focusing on walking, cycling and hiking.   A poster and flyer campaign will be accompanied by newspaper articles and editorials.
  4. ACTIVE CAMPBELL RIVER - Active Is Campbell River a Community Engagement Campaign: This community wide outreach and engagement campaign will encourage active living for residents in Campbell River.  An eight week print campaign in the Campbell River Mirror will promote active as fun, social, easy and accessible by displaying active photos of residents and testimonials/success stories of this community member getting active.  The campaign will introduce a contest encouraging residents to visit a Facebook page to share their own stories and photos for a chance to win prizes.
  5. CHETWYND DISTRICT COMMUNITY CENTRE - Active is…for everyone: This campaign will raise awareness in the community that being active doesn’t need to be costly and that physiical activity is attainable by everyone.  Being active can be as simple as making a few lifestyle changes and anyone at any age can participate. Residents and less active adults will be informed of the daily opportunities for physical activity and how easy making changes to become more active can be.
  6. CHILLIWACK FAMILY YMCA AND THE CHILLIWACK EARLY YEARS COMMITTEE - Healthy Baby Connections: Raise awareness to the benefits and opportunities for physical activity and healthy living.  Encourage all women who are pregnant and/or new moms to participate in physical activity.  Promote an eight week exercise program for pregnant women and new moms.   Promotion of multiple events and programs with a focus on at-risk women because of limited income, isolation and lifestyle choices.
  7. PORT MOODY COMMUNITY SERVICES - Let’s Go Port Moody - Active Living Campaign (Active Communities): Expanding on the existing marketing strategies which combine active living in the community and workplace health campaigns to include new media opportunities, an “Active is easy and doable” message, raising awareness to low income populations of low cost/no cost opportunities in Port Moody and unifying the Let’s Go campaign with Active Communities.
  8. NAMGIS HEALTH CENTRE - Cormorant Island Healthy Community Project (CIHCP): A Walk to Work Wednesday campaign to encourage physical activity by raising awareness to the benefits and opportunities for active living in the community.  The campaign will encourage hiking and walking.
  9. COMOX VALLEY REGIONAL DISTRICT - Bike to Work Week - Comox Valley: Promotion of commuter cycling, active transportation and increase the number of people who cycle to work on a regular basis.
  10. DISTRICT OF SAANICH COMMUNITY SERVICES - Active is Easy with Saanich Parks and Recreation: A marketing campaign focusing on the many free recreation opportunities that are available with our parks, trails and free community events.  The No Membership Fees Required will be the key campaign message.
  11. FANNY BAY COMMUNITY ASSOCIATION - Active Is Healthy: Increase awareness to the benefits of physical activity and promote health and well being.  This campaign will promote walking, cycling groups, chair yoga,  rowing and more.
  12. FERNWOOD NEIGHBOURHOOD RESOURCE GROUP - Fall into Fitness with Fernwood NRG: This campaign will encourage adults to access a regimen of low-cost, low-impact recreation program offerings.   Adults affected by low-income who are not normally physically active will be targeted to participate to support healthy lifestyles, a sense of belonging in the community and general well-being.
  13. FORT FRASER RECREATION CENTRE - Healthy Living through Diet and Exercise: Increase awareness of the importance of diet and exercise for all ages.  Raise awareness to programs and physical activities for the community.  Community walks, cross-country skiing, mountain biking, toboggan parties and more will be promoted along with support to quit smoking, read food labels and manage the symptoms of chronic disease through diet and exercise.
  14. GITXSAN UNLOCKING ABORIGINAL JUSTICE SOCIETY - 2nd Annual 5/10k Gitxan River Run: Promotion of a physically active life to prevent and manage chronic illness.  The campaign will re-introduce traditional cultural activities into the everyday practices to connect to the communitity’s roots and promote a walking and jogging support group.
  15. QUEEN CHARLOTTE ISLANDS REGIONAL RECREATION COMMISSION - Active is Haida Gwaii: Raise awareness to a variety of physical activity classes (yoga, pilates, circuit training, boot camp, etc), create a network of participants who can carpool to increase participation from neighbouring communities to reduce the no-transit barrier.  Raise awareness to healthier lifestyles through cooking classes and physical activity.
  16. HOPE AND DISTRICT RECREATION AND CULTURAL SERVICES - For the Health of It: Increase awareness of specialty programming for target groups in the Hope District area like the report card initiative which allows participants to track their weekly and monthly activities and win prizes for participation.
  17. RECREATION, CULTURE AND COMMUNITY SERVICES DEPARTMENT - City of Langley On The Go: Using M.A.P. tools and templates an extensive marketing campaign will be promoted to motivate the community to “Get Active”. The campaign will focus on free and easy ways to incorporate physical activity into daily life.  The campaign will be highlighted at various community events in order to reach the widest and most varied audience.  The target population of 35 year old and older inactive adults will be the focus and providing support to help them overcome barriers to physical activity.
  18. METIS NATION BRITISH COLUMBIA - Metis in Motion: Targeting Metis adults in the lower mainland to promote culturally-inspired physical activities such as Metis jigging, voyageur-style paddling, chartered community walks, and family gymnasium games.
  19. MORICETOWN HEALTH CENTER - Strengthening our Spirits through Healthy Living: This campaign will encourage 35-54 year old community members to participate in the 150 km club.  Participants will be provided a t-shirt when they reach the 150 km mark by walking, biking, swimming or running.  Promotion of the Nordic Walking Club, gentle fit class, field sports and traditional dancing along with information on the prevention of diabetes, heart disease and other chronic illnesses.
  20. DISTRICT MUNICIPALITY OF NORTH COWICHAN - Active North Cowichan: Launching a targeted marketing campaign focusing on the what Active Is, accessible trails and walks, outdoor fitness equipment and low to no-fee accessible programs, facilities and recreational activities.
  21. PENDER HARBOUR AUQATIC AND FITNESS CENTRE, SCRD - Active Is “Water, Walks and Fitness” in Pender Harbour: Raise awareness to the opportunities to live an active lifestyle in Pender Harbour.  Campaign kick off will coincide with the grand opening of the Pender Harbour Aquatic and Fitness Centre.  The campaign will promote activities in the community as well as at the centre (dragon boat team, osteofit classes, hiking/walking groups, local mountain biking group).
  22. ALBERNI CLAYOQUOT METIS ASSOCIATION - Active Is…Alberni Clayoquot Metis Association: This campaign will support the marketing of healthy activities that the association organizes throughout the year like the Relay for Life Preparation Program, Metis Walking Program, and the Metis Families Getting Active Indoors.
  23. PORT COQUITLAM ACTIVE COMMUNITIES - PocoMotion - Get Active, Stay Healthy: Promotion of community-driven initiative that promotes positive health benefits of physical activity through posters, fact sheets, point-of-decision prompts and more.  This campaign will  target workplace aged adults to become more active and lead healthier lives influencing children and older adults.
  24. NORTH CARIBOO METIS ASSOCIATION - Walk for A Week Challenge: Promote a community challenge to both Aboriginal and Non-Aboriginal local residents.  Teams of five will be encouraged to wear pedometers and monitor walking for a week.  Prizes for top teams and more will be awarded to encourage continued participation in physical activity.
  25. TRI-RIVER METIS ASSOCIATION- Active is Metis in Motion - Working towards a Healhty Community: A marketing campaign targeting Metis citizens in the northwest region of BC, centred in the Tri-River Metis Community.  This campaign aims to increase awareness of the local availability and beneficial nature of physical activity.  The inclusion of Metis culture into the activities will be central to the campaign.
  26. SEAPARK LEISURE COMPLEX - Active is Living Well  “Active Adults Active Communities”: This campaign will educate adults about health, wellness and finess programs targeted to 35-54 year olds and engage this population to participate in programs and services.
  27. DISTRICT OF SPARWOOD - Active is the 2010 Elk Valley Olympic Challenge: In conjunction with the passing of the 2010 Olympic torch through the community of Sparwood a 2010 Olympic Challenge will be launched. Adjoining communities will compete to become the most active over a five month period.
  28. SUNSHINE COAST BUSINESS RETENTION AND THE EXPANSION SOCIETY AND INDEPENDENT LIFESTYLES - Active is Getting Out: Promotion of a community wide walking campaign that will encourage home-care workers who are providing care for seniors citizens and others to get out of the house and increase their level of daily activity.  Campaign messaging will promote the benefits of physical activity and opportunities for improving one’s quality of life though walking.
  29. SUNSHINE VALLEY ACTIVE COMMUNITY - Active Is the Sunshine Valley: The campaign will use M.A.P. tools and templates for newspaper articles, flyers, radio announcements, sandwich boards, banners and posters to advertise and promote community events and initiatives.   The promotion of walking, the trails network, programs, the community garden, Winterfest, Keeping Us Green (trash pick-up days) and co-existing wildlife seminars will be a part of the campaign.
  30. TOFINO PARKS AND RECREATION - Active Is Opportunity: The campaign will promote the variety and flexibility of the Tofino parks and recreation drop-in community activities like soccer, martial arts, yoga, floor hockey, basketball, badminton, ping pong.  Targeting 35-55 year old adults to increase participation levels in physical activities. Campaign goals include increasing the number of active adults in the community who participate on a regular basis and raising awareness to the benefits of physical activity.
  31. VANCOUVER AREA CYCLING COALITION - Bike to Work Week: Bike to Work Week is a workplace wellness and community building program aimed at encouraging people to bike to work for one week, with incentives and education to help them continue cycling after the week is over. The event includes skills courses, awareness building about the benefits of active transportation, support stations in the community, workplace competitions, and celebrations. Cycling is economically accessible, environmentally sustainable, and advantageous to health, even for individuals who need low-impact activities.  The campaign will increase the amount of adults using active transportation to commute to work. The campaign will build awareness of the health, environmental, and economic benefits of cycling for transportation and promote this year-round, accessible activity.
  32. VANCOUVER NATIVE HEALTH SOCIETY - Red Fox MAPs it Out: Promotion of Red Fox Program activities to increase physical activity among adults ages 35-54 (including parents).   Low barrier activities such as walking and using local Vancouver Park Board facilities will be a campaign focus.  Active IS workshops will be launched to familiarize marginalized adults to local Vancouver Park Board facilities and the Leisure Access program.
  33. CORPORATION OF THE DISTRICT IF OAK BAY - Regional Pass Promotion: 13 municipalities and 12 recreation facilities in the region will participate in the Regional Pass Promotion. The campaign will promote the regional annual pass that provides people the ability to drop-in to facilities in 12 different municipalities encouraging the integration of physical activity into one’s daily life by allowing participants to get active in facilities close to home or work.
  34. CORPORATION OF THE VILLAGE OF BURNS LAKE - Active8 Yourself: This campaign will promote a series of complimentary sessions at local gyms, the new outdoor fitness stations and a walking club to encourage 35-54 year old adults to get out and active8 themselves.

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Follow this link to view the Community Based Awareness Phase 1 Grant Awards