A Marketing Action Plan (M.A.P.) to Get People Moving
Providing access to information and making it available and understandable to your target market is critical. You can heighten awareness of programs by developing a marketing campaign which uses positive and repetitious messaging for your target audiences.
M.A.P. was prepared to assist communities with their marketing efforts and align those efforts where possible in the province.
What is the Marketing Action Plan (M.A.P.)?
M.A.P. is your manual to implement a full marketing campaign which is made up of a full range of ready to use and adaptable tools and templates that promote physical activity.
Campaign tools and templates have been developed using the theme “Active Is” and are appropriate for use by any organization that wants to promote health through physical activity.
Download M.A.P. (pdf)
“Active Is” Event Posters
Choose an “Active Is_______” headline and fill in the key information about your event or program. For example, “Active is the BCRPA” or insert a key benefit you know will resonate with your target audience, “Active is Cycling to Work”. Print the posters on your own printer or customize the files and have them professionally produced.
Download Event Posters
“Active Is” Event Ads
Contact local newspapers or organization newsletters and ask them to include your print ad in their next publication. Or use the ads as part of your paid advertising budget. Choose from a variety of sizes or black and white.
Download Event Ads
“Active Is” Activity Prompts
Activity prompts reinforce the opportunities to get active here and now at no cost. Choose from a variety of opportunities and just print and post or have them professionally produced and place them in places where inactive might frequent.
Select/Download Activity Prompts
“Active Is” Radio PSA’s
These pre-recorded 30-second radio spots reinforce the benefits of physical activity and allow time for communities to provide the radio station with their own information about local programs and events.
Listen/Download Radio spots
“Active Is” Name Tags & Stickers
Just print these templates onto Avery templates so people at events and workshops can fill in their ideas of what “Active Is” or have them professionally produced.
Select/Download Name Tags & Stickers
“Active Is” Logos & Icons
Choose an “Active Is” logo for events or to customize “swag” on your physical activity campaign.
Select/Download Logos & Icon
“Active Is” Press Release
Use this press release template to provide information about your events and program milestones to your local and regional media. Be sure to invite local media to attend your events and ask them to provide coverage.
Download Funding Press Release Template (word document)
Download Press Release Template (word document)
“Active Is” Evaluation
Evaluating and measuring successes gives you a quick picture of the difference you’re making in your community. Use these templates to track marketing efforts during and after the campaign.
