Community Based Awareness
Currently, 51% of the provincial population is not sufficiently active. Fully 37% of adults are overweight and 18% are obese.
Building active lifestyles, particularly amongst inactive adults aged 35-54 in B.C., requires motivational messages as well as information about physical activity benefits and opportunities at the local level.
The Community Based Awareness Initiative supported 90 communities in three phases of the Public Awareness Grant program. Click here to see a list of communities across BC launching marketing campaigns to promote physical activity and active living.
Would you like to launch a marketing campaign to inspire your community to get active?
Learn more about the Marketing Action Plan (M.A.P.) a resource developed to promote awareness of the benefits of and opportunities for physical activity at the local level.
Check out how communities around BC are raising awareness to active living by launching Active is What You Make It marketing campaigns.
For information about M.A.P. please contact:
Jessica Chant
Awareness Campaigns Coordinator
Phone: 604.629.0965 ext. 224
mmundick@bcrpa.bc.ca
